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Vapes have overcome flower sales in California

Graham Cooper by Graham Cooper
May 3, 2026
in Business, Featured
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It was inevitable at some point, but for about a year now, we’ve made it. The convenience of vaping has finally surpassed the naturalism of smoking flower in the state of California. Having outshone flower for several months in a row, it can no longer be considered a fluke.

There’s a pretty simple reason why, and that’s the new generation of smokers. Gen Z prefers vapes and always have.

In February of this year, $110.4 million of vape products were sold compared to $98.4 million of flower. This is in contrast to just a few years, when flower was outselling vapes in 2021 by a 2-to-1 margin. The change is hardly gradual.

Gen Z (ages 14 to 29) spends 38% of their cannabis budget on vaping as opposed to 32.5% on flower.

This isn’t the case for every state, however. Colorado, New York, Missouri, and Oregon all have flower still reigning supreme. However, California certainly does feel like a bellwether on this trend, and these states should find themselves in the same situation within a few years.

Read the original story at MJBizDaily.

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Tags: BusinessCannabis BusinessCannabis PolicyFeaturedOvercomeVapes
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