Most of the eyeballs reading this article have had at least some experience in front of video games in the past. The pairing of marijuana and gaming is pretty seamless at this point, with a report from Brightfield group claiming that 53% of cannabis consumers have smoked before and while playing video games.
And gaming’s popularity keeps growing. By 2023, there will be over 3 billion people who actively game. That’s almost half of the world.
So finally, someone is creating a cannabis brand that targets this demographic specifically.
Hector Rodriguez, known as H3CZ, is making his own cannabis brand called Pine Park.
With a huge online presence, H3CZ’s path to success seems pretty straightforward. Their plan is to work exclusively with gaming content creators to get the word out.
H3CZ wants to advocate for the use of weed instead of pharmaceuticals like Adderall and Xanax, which are both used heavily in gaming circles for focus.
“When you go to the doctor, it’s either take Big Pharma this or Big Pharma that, and the side effects include all of these bad things. So I do think that even this as an option is already 10 times better than what doctors are prescribing at times.” says Rodriguez.
Pine Park has huge potential in this marketplace, and it wouldn’t be surprising to see others follow in H3CZ’s footsteps.
Read the original article at FourPM.